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✦ FOR THE LITTLE ONES

Little problems. Very useful solutions.

Thoughtfully selected essentials for stuffy noses, bath time, grooming, sick days and all the tiny moments in between.

SHOP BABY
✦ WHATEVER TODAY BRINGS

Start with the little moment.

🤧 Stuffy nose
🛁 Bath time
✂ Grooming
✚ Sick days

Find the need first.
Then the product.

START WITH THE MOMENT

What does today need?

Less scrolling. More finding.

🤧
Stuffy Nose For stuffy-nose moments
→ 🛁
Bath Time Bath-time essentials
→ ✂
Grooming The little maintenance stuff
→ ✚
Sick Days For the unplanned days
→ ♡
New Baby The useful starting things
→
✦

Not sure where to start? Pick the moment that feels closest.

✦ BABY ESSENTIALS

Helpful things for little everyday moments.

Useful, understandable and easy to reach for when you need them.

✦ 87 thoughtfully selected essentials
3-in-1 Humidifier
3-in-1 Humidifier

THE QUICK READThe Frida Baby 3-in-1 Baby Humidifier, Nightlight, and Diffuser is the ultimat...

✦ Thoughtfully selected
$69.99
No-Mess Vapor Rub
No-Mess Vapor Rub

THE QUICK READWhen your baby's nose is stuffed AF, No-Mess Vapor Rub delivers comfort withou...

✦ Thoughtfully selected
$19.99
NoseFrida Case + Refills
NoseFrida Case + Refills

THE QUICK READMake sure your Snotsucker is always ready to boogie with the NoseFrida Case + ...

✦ Thoughtfully selected
$16.99
Saline Mist Inhaler
Saline Mist Inhaler

THE QUICK READDry throat? Scratch that.WHY IT HELPS The NoseFrida Saline Mist Inhaler instan...

✦ Thoughtfully selected
$19.99
Training Toothbrush for Babies
Training Toothbrush for Babies

THE QUICK READOral health starts young - now that your 6-12 month old is growing new pearly ...

✦ Thoughtfully selected
$5.99
Get-A-Grip Teether
Get-A-Grip Teether

THE QUICK READHelp your baby drop the tantrums, not their teether. The Get-A-Grip Teether ha...

✦ Thoughtfully selected
$7.99
Gas + Colic Heating Pad
Gas + Colic Heating Pad

THE QUICK READAdd some heat to help baby's belly probs with the Instant Tummy Warmer. Gentle...

✦ Thoughtfully selected
$19.99
Sick Day Prep Kit
Sick Day Prep Kit

THE QUICK READWhen baby goes viral (and not in the millions of followers way), theres no tim...

✦ Thoughtfully selected
$56.99
Fold-And-Go Potty Seat
Fold-And-Go Potty Seat

THE QUICK READPotty training in the wild can be dirty work. The Fold-And-Go Potty Seat conve...

✦ Thoughtfully selected
$16.99
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