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✦ FOR THE LITTLE ONES

Little problems. Very useful solutions.

Thoughtfully selected essentials for stuffy noses, bath time, grooming, sick days and all the tiny moments in between.

SHOP BABY
✦ WHATEVER TODAY BRINGS

Start with the little moment.

🤧 Stuffy nose
🛁 Bath time
✂ Grooming
✚ Sick days

Find the need first.
Then the product.

START WITH THE MOMENT

What does today need?

Less scrolling. More finding.

🤧
Stuffy Nose For stuffy-nose moments
→ 🛁
Bath Time Bath-time essentials
→ ✂
Grooming The little maintenance stuff
→ ✚
Sick Days For the unplanned days
→ ♡
New Baby The useful starting things
→
✦

Not sure where to start? Pick the moment that feels closest.

✦ BABY ESSENTIALS

Helpful things for little everyday moments.

Useful, understandable and easy to reach for when you need them.

✦ 87 thoughtfully selected essentials
DermaFrida the SkinSoother
DermaFrida the SkinSoother

THE QUICK READPrevent resting itch face and kick dry skin, cradle cap + eczema to the curb! ...

✦ Thoughtfully selected
$12.99
Electric Nail Buffer
Electric Nail Buffer

THE QUICK READScared of a snip slip? Nix your nail-care nerves and take total trimming contr...

✦ Thoughtfully selected
$62.99
Triple-Angle Toothhugger
Triple-Angle Toothhugger

THE QUICK READPut the brushing battle to bed! The Toothhugger's unique triple-angle brush he...

✦ Thoughtfully selected
$19.99
Push Pop Feeder Set
Push Pop Feeder Set

THE QUICK READThe Push Pop Feeder introduces your baby to a world of food, without a world o...

✦ Thoughtfully selected
$12.99
Control the Flow™ Bath Sprayer
Control the Flow™ Bath Sprayer

THE QUICK READExperience the ultimate solution for tear-free bath time with the Control The ...

✦ Thoughtfully selected
$49.99
Soft Sink Baby Bath
Soft Sink Baby Bath

THE QUICK READThe Frida Baby Soft Sink Baby Bath offers a flexible, compact design that fits...

✦ Thoughtfully selected
$29.99
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