Straight Hairbrush: A gentle detangling brush designed to smooth and style babies’ and toddl...
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$9.99
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Frida Baby Hair Detangler Brush for Babies and Toddlers
$9.99
Straight Hairbrush: A gentle detangling brush designed to smooth and style babies’ and toddlers’ straight hair. Curly Hairbrush: Combines wide teeth and bristles to detangle and...
Bathing baby can be a pain in the splash without the right tub. With the flip of its smart s...
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$49.99
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Frida Baby 4-in-1 Grow-With-Me Baby Bathtub for Newborns and Toddlers
$49.99
Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn washer to baby bath.
Transition s...
THE QUICK READ
Make bath time and everyday grooming easier with four Frida Baby care essenti...
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$62.99
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Complete Skin & Grooming Care Bundle
$62.99
THE QUICK READ
Make bath time and everyday grooming easier with four Frida Baby care essentials in one convenient bundle. The DermaFrida FlakeFixer provides a three-step cradle ...
THE QUICK READFrida for Kids Electric Flosser Refill Heads are designed specifically for use...
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$27.99
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Electric Flosser Refill Heads
$27.99
THE QUICK READFrida for Kids Electric Flosser Refill Heads are designed specifically for use with the Frida for Kids Electric Flosser. These replacement floss heads help support...
THE QUICK READFrida for Kids Hair Brush is designed to make brushing easier for kids ages 6-...
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$26.99
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All Hair Types Detangling Hair Brush for Kids
$26.99
THE QUICK READFrida for Kids Hair Brush is designed to make brushing easier for kids ages 6-11. Featuring flexible bristles that gently work through knots and tangles, this deta...
THE QUICK READGrowing up means learning how to take care of everyday hygiene tasks independe...
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$26.99
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Nail Clipper + Picker for Kids
$26.99
THE QUICK READGrowing up means learning how to take care of everyday hygiene tasks independently. Frida for Kids 2-in-1 Nail Clipper + Picker is designed specifically for kids a...
THE QUICK READFrida Baby Lavender Bubble Bath + Body Wash brings a calming touch to bath tim...
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$25.99
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Sleep Easy Vapor Bubble Bath + Body Wash
$25.99
THE QUICK READFrida Baby Lavender Bubble Bath + Body Wash brings a calming touch to bath time. This dual-purpose wash creates gentle bubbles and soothes with natural lavender, h...
THE QUICK READThere's never a dull moment when you have Replacement Buffer Pads for your Fri...
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$24.99
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Electric Nail Buffer Replacement Pads
$24.99
THE QUICK READThere's never a dull moment when you have Replacement Buffer Pads for your Frida Baby Electric Nail Buffer on hand. This kit includes four buffer pads of varying g...
THE QUICK READFrom hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter ki...
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$73.99
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Bitty Bundle of Joy the FUSSBUSTERS™ TOOLKIT
$73.99
THE QUICK READFrom hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products including the #1...
THE QUICK READKickstart bedtime routine at bath time with Vapor Bath Bombs, made with soothi...
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$25.99
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Sleep VAPOR BATH BOMBS
$25.99
THE QUICK READKickstart bedtime routine at bath time with Vapor Bath Bombs, made with soothing lavender oils. Like a lullaby for the nose, these lavender Bath Bombs indulge litt...
THE QUICK READTake care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cr...
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$39.99
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Oh Cr*p! Cradle Cap FlakeFixer Scalp Spray + Scalp Mask Duo
$39.99
THE QUICK READTake care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap FlakeFixer Scalp Spray + Scalp Mask Duo.WHY IT HELPS
Hypoallergenic plus der...
THE QUICK READBe ready for anything baby throws your way. The Ultimate Baby Kit is your one-...
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$129.99
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Ultimate Baby Kit
$129.99
THE QUICK READBe ready for anything baby throws your way. The Ultimate Baby Kit is your one-stop, curated assortment of fuss-busting solutions, including ten health and wellness...
THE QUICK READWhat's the Fuss? Nail Scissors take the fear out of cutting the tiniest talons...
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$7.99
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Easy Grip Nail Scissors
$7.99
THE QUICK READWhat's the Fuss? Nail Scissors take the fear out of cutting the tiniest talons.WHY IT HELPS
Tips help aid with the first snip without finger nicks from clippers
Ha...
THE QUICK READFor 0+ Months What's Inside?WHY IT HELPSKeep baby's do smooth and tamed with t...
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$9.99
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Baby Head-Hugging Hairbrush + Styling Comb Set
$9.99
THE QUICK READFor 0+ Months What's Inside?WHY IT HELPSKeep baby's do smooth and tamed with this styling combGOOD TO KNOWKeep your tools neat and tidy while ensuring baby looks n...
THE QUICK READWhat's Inside 0. 32 fl oz Vapor DropsWHY IT HELPS
RELAX, BABY: Add calming lav...
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$25.99
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BreatheFrida™ Vapor Drops
$25.99
THE QUICK READWhat's Inside 0. 32 fl oz Vapor DropsWHY IT HELPS
RELAX, BABY: Add calming lavender drops to bath water or Frida Baby 3-in-1 Humidifier, Diffuser + Nightlight for ...
THE QUICK READWhen your kiddo's airways are more congested than the airport on Thanksgiving,...
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$24.99
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BreatheFrida™ Vapor Bath Bombs
$24.99
THE QUICK READWhen your kiddo's airways are more congested than the airport on Thanksgiving, throw a BreatheFrida™ Vapor Bath Bomb in the tub and breathe in soothing aromas! Wit...
Toss the smelly washcloth and say ta-ta to tub tantrums. DermaFrida the Bath Mitt fits littl...
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$10.99
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Frida Baby DermaFrida Silicone Baby Bath Mitt
$10.99
Toss the smelly washcloth and say ta-ta to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good hygiene, then you can take over ...
THE QUICK READDid you know that almost 70% of babies end up with crusty cradle cap? Give fla...
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$5.99
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DermaFrida the FLAKEFIXER Replacement Sponge
$5.99
THE QUICK READDid you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our FlakeFixer.WHY IT HELPS3 STEP SYSTEM: Sponge to be used as...
THE QUICK READWhen it gets real, you'll be ready. The Baby Basics Kit has the fuss-busting s...
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$39.99
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Baby Basics Kit
$39.99
THE QUICK READWhen it gets real, you'll be ready. The Baby Basics Kit has the fuss-busting solutions parents really need to keep their baby healthy and clean from nose to toes.W...
THE QUICK READTackle all of your trimming troubles without nicking baby's sensitive skin wit...
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$9.99
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NailFrida THE SNIPPERCLIPPER Solo
$9.99
THE QUICK READTackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the safety spyhole a...
THE QUICK READThe ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly...
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$9.99
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3-in-1 Nose, Nail + Ear Picker
$9.99
THE QUICK READThe ultimate booger busting team brings you our 3-in-1 Picker. It's as grossly satisfying as sucking snot, but perfectly designed to clean crusties + gunk out of a...
THE QUICK READYour kiddo has graduated from the Training Toothbrush for Babies to a mouth fu...
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$19.99
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Training Toothbrush for Toddlers
$19.99
THE QUICK READYour kiddo has graduated from the Training Toothbrush for Babies to a mouth full of baby teeth. It's time to level-up their oral care game and start practicing goo...
THE QUICK READThe S-Curved Files let you and baby save face with a design that contours to b...
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$5.99
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NailFrida the S-CURVED NAIL FILES
$5.99
THE QUICK READThe S-Curved Files let you and baby save face with a design that contours to baby's nails for a perfectly filed finish.WHY IT HELPS
Nail file curved S-shape and is...
Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrid...
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$12.99
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Frida Baby NailFrida SnipperClipper Nail Care Set with File
$12.99
Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through the safety spyhole and nail th...