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✦ SHOP THE LITTLE MOMENTS

Whatever today brings, find something that helps.

Thoughtfully chosen essentials for baby, mom and all the little moments in between.

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✦ LITTLE MOMENTS, MADE EASIER Care for the moments nobody really plans for.
15 thoughtfully selected essentials
✦ EVERYTHING WE’VE CHOSEN

Useful things, without the endless scrolling.

A smaller, more thoughtful catalogue of everyday essentials worth knowing about.

✦ 15 thoughtfully selected essentials
FridaBalls KID-PROOF UNDERWEAR
FridaBalls KID-PROOF UNDERWEAR

THE QUICK READWhen you're a dad, the hits keep coming. Head butts.WHY IT HELPSA reinforced p...

✦ Thoughtfully selected
$30.00
Breastfeeding Survival Kit
Breastfeeding Survival Kit

THE QUICK READNursing, pumping or any combo of the two can leave your boobs feeling overwork...

✦ Thoughtfully selected
$54.99
C-Section Recovery Kit
C-Section Recovery Kit

THE QUICK READThis kit is for you. Whether you planned a C-Section or not, your post-op bod ...

✦ Thoughtfully selected
$143.99
Gift Card
Gift Card

THE QUICK READFor the parents who have [almost] everything. Whether you're unsure what to ge...

✦ Thoughtfully selected
From $46.99
Sore Nipple Set
Sore Nipple Set

THE QUICK READEasy as 1, 2. That's it.WHY IT HELPSMust-have products for breastfeeding suppo...

✦ Thoughtfully selected
$39.99
3-in-1 Humidifier
3-in-1 Humidifier

THE QUICK READThe Frida Baby 3-in-1 Baby Humidifier, Nightlight, and Diffuser is the ultimat...

✦ Thoughtfully selected
$69.99
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