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✦ SHOP THE LITTLE MOMENTS

Whatever today brings, find something that helps.

Thoughtfully chosen essentials for baby, mom and all the little moments in between.

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✦ LITTLE MOMENTS, MADE EASIER Care for the moments nobody really plans for.
15 thoughtfully selected essentials
START WITH THE MOMENT

What are you shopping for today?

Find the need first. Then the product.

✦ Show everything 🤧 Stuffy Nose 🛁 Bath Time ✂ Grooming ✚ Sick Days ♡ Mom Recovery
✦ EVERYTHING WE’VE CHOSEN

Useful things, without the endless scrolling.

A smaller, more thoughtful catalogue of everyday essentials worth knowing about.

✦ 15 thoughtfully selected essentials
FridaBalls KID-PROOF UNDERWEAR
FridaBalls KID-PROOF UNDERWEAR

THE QUICK READWhen you're a dad, the hits keep coming. Head butts.WHY IT HELPSA reinforced p...

✦ Thoughtfully selected
$30.00
Breastfeeding Survival Kit
Breastfeeding Survival Kit

THE QUICK READNursing, pumping or any combo of the two can leave your boobs feeling overwork...

✦ Thoughtfully selected
$54.99
C-Section Recovery Kit
C-Section Recovery Kit

THE QUICK READThis kit is for you. Whether you planned a C-Section or not, your post-op bod ...

✦ Thoughtfully selected
$143.99
Gift Card
Gift Card

THE QUICK READFor the parents who have [almost] everything. Whether you're unsure what to ge...

✦ Thoughtfully selected
From $46.99
Sore Nipple Set
Sore Nipple Set

THE QUICK READEasy as 1, 2. That's it.WHY IT HELPSMust-have products for breastfeeding suppo...

✦ Thoughtfully selected
$39.99
3-in-1 Humidifier
3-in-1 Humidifier

THE QUICK READThe Frida Baby 3-in-1 Baby Humidifier, Nightlight, and Diffuser is the ultimat...

✦ Thoughtfully selected
$69.99
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