✦ SHOP THE LITTLE MOMENTS

Whatever today brings, find something that helps.

Thoughtfully chosen essentials for baby, mom and all the little moments in between.

✦ LITTLE MOMENTS, MADE EASIER Care for the moments nobody really plans for.

2 thoughtfully selected essentials

START WITH THE MOMENT

What are you shopping for today?

Find the need first. Then the product.

✦ EVERYTHING WE’VE CHOSEN

A smaller, more thoughtful catalogue of everyday essentials worth knowing about.

Straight Hairbrush: A gentle detangling brush designed to smooth and style babies’ and toddl...

✦ Thoughtfully selected

$9.99

All Hair Types Detangling Hair Brush for Kids

THE QUICK READFrida for Kids Hair Brush is designed to make brushing easier for kids ages 6-...

✦ Thoughtfully selected

$26.99